What It Means to Self-Publish

Yesterday marked the launch of the third book of The Redemption of Erâth, entitled Ancients & Death. And whilst I’m excited as can be about it, there’s still a lot of work to be done.

The Redemption of Erâth is an ongoing fantasy series chronicling the journey of Brandyé and his friend Elven through the fantastic and dark world of Erâth, in an effort to save their world from the overriding forces of Darkness. Volumes 1 & 2 are on sale for $0.99, and the third, Ancients & Death, is now available through Kindle and Apple Books.

Being a self-published author is a double-edged sword, because whilst it gives me the flexibility to create exactly what I want in a timeframe that suits me (although I must admit, some kind of deadline might’ve helped along the way), it also means the onus is entirely on me to succeed. And that success is difficult. Very, very difficult.

The thing is, pretty much anyone can self-publish these days. The quality of self-published novels can be dubious, from poor editing to outright terrible writing, and it’s into this crashing sea of mediocrity that most self-published books are launched. And even if the quality of the book is above-average (as most authors think their writing is), you’re then faced with the challenge of convincing readers of that fact.

And good luck with that, because gaining readership as a self-published author comes with its own unique challenges. Very few people are willing to part with their hard-earned cash on an author they’ve never heard of, and even less so when they learn that the author published themselves. There’s a kind of reassurance that comes with knowing a publishing house backed an author – even though there is a lot of traditionally-published trash out there, too.

I have enough insight into my novels to know that they are good, if not necessarily great; I’ve had enough feedback from publishers, professional editors and readers to know this. I’m not worried about the quality of my writing. But the goal of any author is to be read, and this is where the great difficulty lies. I’m not in it to make money – not outright. There’s no way I could sell enough copies to equal anything resembling a salary for the past three years. But if I can just get people to read it, I’ll be happy.

So most of my readership comes from free copies that I’ve given away, either through personal contact with readers or through giveaway websites such as Prolific Works or Voracious Readers Only. And I don’t mind – it gets the books into people’s hands.

But for every hundred copies given away, perhaps ten people will actually end up reading it. And for every ten reads, perhaps one person will review it. And of that 1% return-on-investment, it’s a toss-up whether they’ll even like it or not. And it becomes discouraging, because of course I want people to read it, but I also want them to like it. Really, I want them to let me know that they liked it. It does wonders for the ego.

So what does it mean, truly, to self-publish? It means endless effort and work, constant anxiety, hit-or-miss advertising, sales in the single-digits, and readers who don’t read or review. It means a lifetime of crippling self-doubt, until every once in a while someone posts somewhere in the annals of the world wide web, and just maybe, you come across it.

And every single review – each one out of a hundred – becomes so meaningful that it gets you back to the drawing board, the keyboard or the pen and paper, and you start it all over again.

Because sometimes you just have to write.

To Trope or Not to Trope? A Balancing Act

One of the things I’m highly aware of in my fantasy work, The Redemption of Erâth, is that there are quite a few parallels and similarities to many other fantasy novels out there. From character names to events and creatures, I’ve borrowed heavily from the great fantasy masters that came before me to craft a world that, whilst unique, might feel suspiciously familiar to those who already know well Middle-Earth, Narnia, or Westeros.

That isn’t to say that those same early fantasy writers didn’t borrow themselves; even Tolkien relied heavily on Anglo-Saxon mythology for his invented creatures and languages (though their invention is still masterfully his).

Everything in storytelling is rehashed, recycled and reused eventually, and this is of course where tropes are born. Elves, goblins, fantasy languages and healing herbs find their way into so many fantastical tales that it becomes difficult at times to know which story inspired which. Where did the concept of speaking dragons first come about? Was it Christopher Paolini who popularized them? Was it Tolkien? Was it in Beowulf?

Tropes have become so frequent in the canon of popular fantasy that even using them has, in some circles, become a trope of its own. Articles such as this one from The Toast point out so many of those frequent fantasy themes that one bows one’s head in shame to find them in one’s own work. (There may or may not be quite a few in my own.)

So when is it acceptable to use a trope?

But here’s the thing: tropes have their uses. They help to define genres, for a start; after all, what defines a fantasy novel? Typically the concepts of an alternate world or history, yet one bound strictly to a single place or planet (as opposed to sci-fi), languages that don’t really exist, and mythical tales, quests and demons, all play a part in helping the reader to establish the type of novel to expect. If one were to open to a page that contained sentences such as, “She caressed his chest, as smooth and hard as the Glock 9mm she kept in her purse,” we’d probably have a very different concept of what sort of book we were reading.

So when is it acceptable to use a trope, and when does it cross the line? Is there a difference between a loving homage and outright plagiarism? And what is the tolerance of a reader to coming across the same concepts over and over again?

In my own fantasy novels, I’ve tried hard to navigate the line between these two realms. I do not have elves, or orcs – though I do have races other than ‘men’. I do not have any ‘magic’, or at least anything along the lines of the Harry Potter universe (or even words of ‘power’, such as in The Lord of the Rings) – but I do have unexplainable phenomena. I do have a mythical weapon of legend to be found. I do have numerous languages and civilizations. Perhaps most importantly, I do have a young orphan who is taken in by his grandfather when his parents die in a fire.

I can’t argue that the world of Erâth is utterly unique or inventive, but I do find that these tropes help forward the story itself. You see, what I’m trying to achieve is really a sense of grandeur, of nostalgia, and of lost hope. By the projected end of the series (seven novels in total), the hero will have gained and lost everything – and may not make it out alive (I have yet to decide). In fact, the hero may not even end up being the true ‘hero’. I think that if I focused too hard on making the world and its inhabitants completely ‘original’, it would detract from the actual story I’m trying to tell.

And that’s where I think the balance lies: using tropes to our advantage, whilst not over-relying on them to support the plot. Is it important that a character be able to heal from a wound or illness? Then why not use some healing herbs – a staple of fantasy since time immemorial – so that you can get on with what really matters: the emotional journey of the characters.

At the end of the day, I think there are some authors who spend so much time making their world original that they forget what the story was meant to be about in the first place. I don’t need worlds I’ve never conceived of before, so long as I’m reading about characters I’ve never conceived of before. I don’t need to dream of new and fascinating creatures, so long as the emotional and spiritual journey of the people in the story rings true.

Of course, this doesn’t mean that fantasy can’t be original; it just means that to focus too narrowly on the details risks overlooking the bigger picture: the fact that every story is unique in its telling by the nature of the person telling it. So don’t worry about making your story stand out with details no one cares about; make it stand out with a compelling character arc and an exciting, fresh journey.

In other words, don’t fear the trope.

Cognitive Dissonance & Fighting the Mind

One of the difficulties for me as an author is the deep-seated belief that I cannot be successful. As odd as it sounds, I find myself unable to comprehend the success of authors such as J.K. Rowling or Stephen King. There’s a disconnect in my mind between sitting down day after day, week after week, typing word after word, and the multi-million dollar revenue of someone whose words are devoured lovingly by millions of people across the world. (Not that money necessarily equals success, but you get the point.)

Cognitive dissonance is a strange phenomenon, and one I’m all-too familiar with. In essence, the concept is that an individual person can hold two contradictory beliefs, and can’t come to terms with the conflict. An example would be that one believes sea levels are rising, but also believes climate change is a hoax.

A more practical example in my life is my medication. Sometimes I run low, and I don’t have time to get it refilled. In my mind I know it’s bad to run out of medication, so I stop taking it … so I don’t run out.

People have a lot of cognitive dissonances in their lives, and often are unaware of them until forced into a position where they have to consider both sides of the argument. With writing, for me, I used to simply not believe that people like King and Rowling were real. Despite reading (and enjoying) their words, I simply couldn’t attach the words to an individual, to a person like me or you.

When I started writing myself – seriously writing, writing tens of thousands of words and ordering them into something called a novel – it helped my cognitive dissonance a little. When I wrote the final words to The Redemption of Erâth: Consolation (“And so it was that, unknown to him, Darkness followed behind and laughed.”), I realized that it was actually possible for a single person to write over 100,000 sequential words. And when I published it – not the disastrous 2014 publication through iUniverse, but rather when I republished it myself in early 2016 – and people started to read it, it connected the dots just a little more.

But I still find myself in a place of dissonance nonetheless, be it less than before. I liken my fantasy work to Tolkien, in terms of scope and style, and it is a pipe dream for me that my books might one day be adapted for the big screen. I would absolutely love to see my fierundé rendered in high-quality CGI, blood sunsets descending behind dark storm clouds, the sweeping devastation of a world on fire on a fifty-foot screen. I wonder if it will happen in my lifetime, or if, like Tolkien, the fame of my works might come after my death.

Or perhaps what I write is doomed to obscurity for all eternity, like so many others. Perhaps I will never get more than a handful of reviews, and my readers will dwindle as interest slowly wanes.

I believe that I can write just as much as just as well (at my best, perhaps) as the literary giants of the world. I also believe that I will never be recognized for my writing. I believe such a thing is, quite literary, impossible. That it has in fact never happened (to anyone), and therefore cannot happen to me. Stephen King and J.K. Rowling and Tolkien, for all I know, don’t actually exist.

This dissonance is something I have to fight daily, in my writing, in my mental health, and in my everyday life. It’s a strange phenomenon, and it’s frustrating as hell.

What dissonances do you have? What exists, that you can’t quite believe? Let me know below!